To celebrate this anniversary, we are excited to announce the launch of our rebrand. As we continue to evolve and develop as a business, we felt it was the perfect time to refresh our brand identity to better reflect our progress and future aspirations.
A Brief History of Constructive
Founded in 2003, the Constructive brand has been dedicated to connecting exceptional talent with leading businesses across the built environment and infrastructure sectors.
Over the years, we’ve built a reputation based on quality, integrity, and a passion for making a lasting impact on the community. As we look back on our journey, it’s clear that the heart of our company – our values – has remained steadfast, even as we have evolved.
Why a Rebrand?
So, why did we decide to rebrand?
Our rebrand reflects our commitment to looking forward as a business, while still honoring the values and principles that have defined the Constructive brand for more than two decades.
What Does Our New Logo Represent?
Our old logo, while functional, didn’t fully convey the energy and impact we bring to our clients and candidates. So, we wanted a new look that would better communicate our values and vision.
The bold, blue ‘C’ for Constructive, paired with a vibrant green arrow. The blue signifies trust, reliability, and professionalism – all key aspects of our work.
The green arrow represents our commitment to making a positive impact and propelling your career forward. This new logo is dynamic, modern, and full of energy.
A New Tagline
In the past, our taglines have been “Building Relationships” in the early 2000’s before transitioning to “Total Talent Solutions” to “Experts. Sourcing Exceptional Talent”, which all reflected different stages of the brands history.
While we continue to focus on building great relationships with jobseekers and clients, and sourcing the best talent in the market, we’ve expanded our perspective.
Our new tagline – “Building Better Futures”
– reflects our broader mission. It’s no longer just about filling positions; it’s about shaping long-term success for both the jobseekers
we work with, the businesses
we work with, our own employees
and now with our innovative Franchise structure, our business owners.
What’s Next?
Over the next few weeks, you’ll start to see our new brand identity come to life across our social media platforms and website. We’re excited to share this next chapter with you and to continue our journey of making meaningful connections that positively impact lives and businesses.
Be sure to check out our brand-new website for a deeper dive into who we are and how we can help you.
Stay tuned, and welcome to the new Constructive!